RED HERRING | Real, SanDisk Team on Music:
"Real, SanDisk Team on Music
RealNetworks’ Rhapsody DNA technology will work with SanDisk’s Sansa MP3 players.
September 18, 2006
RealNetworks introduced its Rhapsody DNA music technology Monday and said that SanDisk would be introducing music players this fall that will incorporate the technology, which aims to make the company’s Rhapsody service work as seamlessly with devices as does Apple Computer’s iTunes.
Apple has a long lead in the digital music industry with its iPod line and iTunes Music Store. Last week, Apple expanded the breadth of iPod and iPod nano devices, and introduced movie and game downloads to iTunes (see Apple Attacks Digital Living Room).
RealNetworks wants to draw in more users to Rhapsody, but it is perceived as being in the same league as other services like Napster, Yahoo Music, and eMusic that work with Microsoft’s Windows Media software.
Now RealNetworks is facing a threat from Microsoft itself, which is rolling out its own music service to work with its upcoming Zune devices (see Microsoft Unveils Zune).
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